The past decade has seen the most rapid development of China’s e-commerce industry. The growth rate of Internet retail scale reached the peak/peak in （2）00, but has been on a downward trend since （2）0（1）（3）, and the growth rate was only （2）（1）.（2）% in （2）0（1）. The e – commerce competition is very cruel, the wind changes, group competition, constantly someone falls, also constantly someone stands up.
The Internet has become one of the most dynamic areas of technological, service and business innovation in China today. The deep integration of the Internet and the manufacturing sector will reshape the innovation system, stimulate innovation and provide new drivers for improving the quality and efficiency of the real economy. A consumer-oriented, personalized, intelligent, customized era is coming.