一场涉及多方的利益博弈。

快手、阿里、拼多多,各有各的心思。

近日,据亿邦动力报道,快手小店目前已不能添加淘宝商品,后者的链接已经下架。对此,淘宝今日回应称:一直对所有合作伙伴保持开放合作的态度。内容电商需要有丰富多元、透明高效的商业生态,以及成熟完善的平台治理体系做支撑才能健康发展,“我们愿意和更多平台合作,共同促进行业健康发展”。

在此之前,快手方面表示,此次淘宝商品无法添加是因为系统升级,暂时无法审核,还请耐心等待。

36氪查询快手小店发现,目前仍旧没有淘宝链接。据亿邦动力称,在今年10月,拼多多的链接也已全部下架,双方停止了所有合作。对此,拼多多表示不予置评。

2018年6月,“快手小店”上线;同年12月,快手宣布接入淘宝、天猫第三方电商平台;2019年6月,快手小店又相继接入了拼多多和京东,彼时快手相关负责人称,“引入两家新平台是为了增加用户购物时的交易平台选择。”

将厮杀激烈的阿里、京东、拼多多聚集在同一个平台上,这并不是一个常见的现象。快手并没有对任何一个平台偏爱,更注重的是平衡。在这场利益的角逐中,快手和电商平台们各有各的心思。

在对合作公司的态度上,快手一直避免向外界传递“站队”的信号。此前,据“晚点LatePost”消息称,快手将于近日完成IPO前最后一轮融资,腾讯投资20亿美元左右,将在快手占股20%。阿里的云峰基金也参与了次轮融资,不过是小额入股。平衡也好、摇摆也罢,快手都力求保留多方的合作与对话的空间。

虽然快手向阿里、拼多多开放了自己的流量,但却也能培养自身用户的使用习惯,为自己接入电商基因。

完善魔筷星选和快手小店、强化群聊入口、打击私下交易,今年以来快手一直在优化用户电商体验,无论是在前期咨询还是后期下单上,快手尽可能地让买卖在平台内完成,形成交易闭环。即便是没有了淘宝、拼多多等电商平台的接入,快手也有自己的供应链体系。

今年双十一期间,快手举办了属于自己的“源头好货”购物节,而这背后,是快手早已自建直播基地、与原产地、产业带卖家建立联系……快手一直为自建电商留有余地。

而淘宝虽与快手有合作,也押注了抖音,业内一直流传着淘宝与抖音签了70亿年框的消息。快手用拼多多制衡淘宝,淘宝也在用抖音制衡快手,淘宝官方数据显示,头部网店30%的流量已经来自于抖音。寻找外部流量、扶持电商主播,淘宝也从未懈怠。

原创文章,作者:王莹。转载或内容合作请点击 转载说明 ,违规转载法律必究。

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By 商业模式策划师

专业定制开发10年,是广州最早开发分销系统公司,专注开发社交电商、云电商、新媒体电商...O2O、F2C、B2C、B2B2C、F2B2C、C2B、B2C2N、S2B2C等平台微商城

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